Business startup

Breaking into the Asian API market: RapidAPI and Rakuten Crew Up

We met RapidAPI founder Iddo Gino when he and his staff had been merely a promising seed stage firm; they had been part of our 16th accelerator batch within the fall of 2016 and had been simply breaking into the appliance program interface (API) area.

For these unfamiliar, an API is a set of procedures, protocols, and instruments for constructing software program purposes. Just like how a visible person interface makes it easy for finish customers to make use of packages, utility programming interfaces (APIs) make it simpler for builders to make use of sure applied sciences in constructing purposes.

Since their time with 500, Fast API course of tons of of billions (sure, with a “B”) of API calls each month and have raised capital from Silicon Valley giants like Andreessen Horowitz and SV Angel.

Stellar stats like these didn’t go unnoticed by corporates. Rakuten, for instance, had poised themselves to enter the Asian developer market, and all they wanted was a platform to take action. After they recognized RapidAPI as the proper answer, they swiftly started a partnership with them in 2017.

What follows is a evenly edited dialog between 500 Startups Affiliate Peter Lee, RapidAPI founder Iddo Gino, and newly appointed Head of Rakuten RapidAPI, Jed Ng.

Why did you begin RapidAPI?

Iddo Gino: I used to be a part of a nonprofit group, organizing hackathons for youngsters around the globe, to assist get them into know-how and programming. In a nutshell, we believed that software program growth ought to be taught by means of creation, in contrast to it’s in most lecture rooms.

Throughout these hackathons, we realized how helpful APIs are in letting builders create complicated, full-featured purposes much more simply and lots sooner. Earlier than APIs, you’d should create every little thing from scratch (e.g. you need your app to ship e mail? It’s important to arrange and program the e-mail server your self). That meant the bar for creating software program was very excessive, and solely bigger corporations, well-funded startups had the means to do it.

With APIs, creating high-quality transformative software program is significantly democratized, and even excessive schoolers in a 36-hour hackathon can create practical purposes.

We began RapidAPI as a result of we needed to make it simpler for builders to find what APIs can be found, check them, and combine them into their purposes.

Inform us about your journey beginning RapidAPI.

Iddo Gino: We began by launching RapidAPI as an open supply repository on GitHub. It was only a facet mission on the time, and we simply listed all of the APIs within the repo, in addition to added code examples, and so on. We began pushing that to builders throughout hackathons and acquired actually good suggestions.

Dov Moran, investor of Flash Reminiscence, was a choose at a kind of hackathons. We used that chance to point out him what was then a facet mission, and to speak about APIs. He actually believed within the area and agreed to provide us start-up cash to begin the corporate. That was the primary $500ok we raised, and we used that cash to rent the primary staff members and productify RapidAPI.

I later moved to the US, and we joined 500 Startups. We saved engineering in Israel as we had a reasonably good base there, however being near our customers—who’re principally within the US—was very compelling to us.

How did you meet your co-founders?

Iddo Gino: We had been each elements of the hackathon nonprofit. Earlier than that, we met—surprisingly—at a hackathon.

What was your largest “win” whilst you had been right here at 500 Startups? What was your largest problem?

Iddo Gino: Our largest problem throughout that point was bringing RapidAPI to extra builders. We’ve simply completed turning RapidAPI right into a full-fledged API market, and never only a listing of APIs on GitHub. Some individuals we knew earlier than had been utilizing it, however we didn’t actually know learn how to scale the platform. We spent loads of our time experimenting with totally different strategies to scale the platform.

Whereas at 500, we acquired launched to Martin Casado at Andreessen Horowitz, they usually ended up main a $3M seed spherical within the firm. That cash enabled us to carry tremendous gifted individuals into our firm and actually scale our development efforts. That was most likely our largest win.

How did you meet the parents at Rakuten?

Iddo Gino: Jed (Rakuten) and myself acquired launched by means of Marvin, who led our 500 Startups batch.

What are you hoping RapidAPI will obtain from a partnership with Rakuten?

Iddo Gino: There are round 25 million full-time, skilled builders around the globe. Solely a 3rd of them speaks English fluently and has a bank card, and thus can simply entry APIs. The remainder of these builders are under-served and should battle with English documentation each time they should use APIs, which is a big disadvantage for them.

With Rakuten, we hope to widen the scope of builders who can simply make the most of APIs, not less than round Asia, by localizing all of the documentation and sources they want and offering native help. We’ll begin from Japan, which has 350,000 builders and steadily progress by means of the remainder of Asia.

What are you trying ahead to most within the subsequent 12 months?

Iddo Gino: Probably the most thrilling factor about engaged on RapidAPI has been seeing what individuals construct with APIs on our platform. As we broaden to new territories and developer communities, I’m constantly fascinated to see what can be created with APIs.

What’s your position at Rakuten?

Jed Ng: I joined the CEO’s Innovation staff at Rakuten about 2 years in the past. I used to be looking out for the billion-dollar thought to create a brand new enterprise line within the firm and seemed in direction of APIs.

It was clear that APIs had been coming into the forefront. Web service corporations had been extending their enterprise fashions to third events utilizing APIs. On the identical time, we see the market validation of ‘API Natives’ like Twilio, Stripe, and Sendgrid. The play was to create a platform layer within the API financial system by way of a market mannequin.

18 months later, we’ve come full circle. I’m now the Head of Rakuten RapidAPI.

Why does Rakuten work with startups?

Jed Ng: As Corporates go, Rakuten is considerably of an outlier in a optimistic means in how we work with startups—particularly in Japan and in Asia. We see startups as development catalysts, sources of concepts, and potential M&A targets. Inside Rakuten, we even have an inner incubation group which attracts from our inner expertise pool. These initiatives all assist to foster an entrepreneurial tradition in a big group.

How does Rakuten work with startups?

Jed Ng: Rakuten works with startups in a large spectrum, from company enterprise capital by means of to operations.  We have now 2 CVC arms beneath Rakuten Capital with over $200 Million AUM. We launched a Three-year Company Accelerator program with TechStars beginning in July 2018. Our enterprise models work together with startups extensively for options and know-how, or for go-to-market relationships.

What recommendation would you give founders who wish to work with corporates?

Jed Ng

Have a transparent thesis and proposition. At all times have a transparent plan of what it’s you wish to obtain with a company. Build optionality into your plan, and have backup or secondary concepts if attainable.

Setup is every little thing. There are various issues you are able to do to steer the possibilities in your favor. Establish a dedicated inner champion that can assist you navigate the group and interact an government sponsor.

Search large wins. It’s an inevitable consequence that giant organizations take time to work. It may be a protracted street with unsure outcomes. Therefore, make it possible for the win is definitely worth the effort. Don’t be afraid to “quick fail.”

What does Rakuten hope to perform by partnering with RapidAPI?

Jed Ng: Our relationship with RapidAPI is a case research in corporate-startup partnership as a result of:

The dimensions of the chance is large. We are making a unicorn-scale platform play within the API financial system. It doesn’t get extra thrilling than that!

Rakuten and RapidAPI’s contributions are vital and complementary. RapidAPI helps us speed up time-to-market and allow launch at scale. Rakuten brings model recognition, regional footprint, and operational experience within the geographies the place it’s wanted. We’re the best scale-up companion.

Our imaginative and prescient is to determine a developer’s single-interface for API discovery, consumption, and administration on a world scale. We see RapidAPI as a real companion on this journey, therefore our determination to co-brand the Asian-Pacific enterprise as “Rakuten RapidAPI.” For Rakuten, this has resulted within the creation of a brand new enterprise unit which we anticipate to turn into a development driver for the group.

We at 500 Startups cherish our startup-corporate engagement success tales and have performed intensive analysis on greatest practices and trade tendencies; we’ve got a full suite of companies tailor-made to assist join and work with related startups to company innovation wants.

For extra data on our company companies, contact Peter at

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