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Nowadays, Jon Bon Jovi is livin’ on a vine. Grape vine, that’s.
The rock icon launched Hampton Water Wine alongside together with his son Jesse Bongiovi and acclaimed French winemaker Gérard Bertrand earlier this yr, and simply final week, it was named the Greatest Rosé of 2018 by Wine Spectator of their Prime 100 Wines rating. “It’s an unbelievable honor,” Bon Jovi tells Entrepreneur.
Feels like his wine is, certainly, wished useless or alive.
Picture credit score: Hampton Water
The thought to create a wine took place throughout time spent within the Hamptons, and its grape mix is distinctive of the French area of Languedoc, Hampton. “It represents that sense of having fun with life and making reminiscences with the folks you like most,” Bon Jovi tells us. “For us, after we get pleasure from a glass, these emotions spring to mind, and we hope that when anybody sips some Hampton Water, they too share that sentiment.”
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Learn on to find out how he was in a position to make his first foray right into a hyper-competitive enterprise a “runaway” success.
What made you resolve to get into the wine sport within the first place?
My son, Jesse, deserves all of the credit score in regard to us stepping into the wine enterprise. One summer season evening, about two and a half years in the past, I used to be ingesting some rosé, a staple in our family, with Jesse. It was getting late, so I supplied him one final glass of “pink juice” earlier than calling it an evening. Jesse type of laughed and instructed me that nobody refers to rosé as “pink juice” anymore; it’s now Hampton Water. I stated proper then and there what an awesome identify that might be on a bottle, and Jesse lit up.
The following morning he got here downstairs, nonetheless fired up from our dialog the evening earlier than. He began rattling off all of those concepts for his new rosé, Hampton Water. I might see how passionate he was about this, and I stated to him, “Look in case you’re severe, do your analysis. You realize quite a lot of profitable folks, speak to them and educate your self on the way to begin a profitable enterprise, research the wine trade, particularly rosé, then put collectively a authentic marketing strategy, and are available again to me.” And right here we’re — a Wine Spectator rated 90-point rosé listed of their Prime 100 Wines of 2018.
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How does your partnership with Jesse and Gérard Bertrand work?
As soon as Jesse had put the marketing strategy collectively, it was time to do our analysis. French rosés had been at all times our favourite, however we did our due diligence and explored rosés from all around the world. The decision? French rosés had been nonetheless our favourite.
Picture credit score: Hampton Water
We had been launched to Gérard Bertrand, and we shortly bonded over our shared imaginative and prescient. Basically, we wished to bottle up the relaxed life of the Hamptons and the South of France.
Have been there any classes you discovered in your unbelievable music profession which have translated to operating a wine firm?
Oh, completely. Teaming up with Jesse and Gérard to create Hampton Water isn’t too totally different than collaborating on a music. All people’s one line is what brings it collectively.
What was your alcoholic beverage of selection once you and the band had been touring within the ’80s? Are there any epic ingesting tales you’d wish to share?
I’m taking these to the grave. However there was quite a lot of tequila concerned.
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What recommendation would you give entrepreneurs trying to get into the wine trade?
That is fairly common throughout all entrepreneurial endeavors, however my recommendation is, in case you’re keen about one thing, do it, however actually do it. Do your analysis, develop a sound marketing strategy, and don’t launch your product till it’s fully able to be launched to the world. As soon as you set one thing on the market, you’ll be able to’t take it again.
What do you say to males who give ingesting rosé “a nasty identify.”
Actual males drink pink. I proudly drink my rosé.