Jungle Creations, a digital media proprietor, has raised £three million.
It raised the capital in a Collection A funding spherical led by artistic industries specialist Edge Investments (‘Edge’). John Smith, former COO of Burberry Group (2013 -2016) and CEO of BBC Worldwide (2004-2012) has additionally invested by way of his partnership with Edge.
The funding shines a highlight on the rising confidence in ‘new media’ manufacturers and their skill to have interaction international audiences at scale, following the rise of the Google/Fb duopoly.
Who’re Jungle Creations?
Arrange by 27-year-old serial entrepreneur Jamie Bolding in 2014, Jungle Creations’ major enterprise is as a digital media proprietor, having created and commercialised a few of Fb’s hottest meals, magnificence and way of life manufacturers similar to VT and Twisted, amassing over 85 million followers.
Jungle Creations’ in-house artistic and manufacturing company, Treehouse, has since gone on to conceptualise and distribute social media video content material for among the world’s greatest and most influential manufacturers together with Heinz, McDonald’s and Virgin, producing over 1.three billion views.
Specializing in development
Headquartered in London, Jungle Creations will use the funding to quickly develop its present workplaces in New York and Los Angeles in addition to in Toronto, Canada, with a give attention to constructing its international viewers whereas tapping into native market alternatives.
The funding will even allow Jungle Creations to construct on its success as a content material creator for the social age, by focusing its consideration in direction of longer kind content material, similar to quick documentaries and TV mini-series.
Not content material with being a pure play digital media firm, the funding from Edge will even assist Jungle Creations to proceed to diversify its providing. This consists of launching e-commerce website Lovimals.com, delivering the merchandise from its movies into the palms of shoppers and devising restaurant ideas, pop-up bars and cookbooks, impressed by the success of its in style food and drinks model, Twisted.
Smashing income targets
Since its launch, the corporate has gone from energy to energy, hitting an general income of £10 million in FY 2017 and is on observe to double that to £17 million in FY 2018 and £100 million in FY 2021.
The £three million funding will come from each the Edge Inventive Enterprise Fund and the Edge Efficiency VCT.
Jamie Bolding, founder and CEO of Jungle Creations, stated, ‘At a time when many media corporations and types have struggled to navigate the rising affect of the Google/Fb duopoly, our deep understanding of social media, advertising and content material creation has been instrumental within the firm’s success.
‘This has instantly enabled us to department out into new avenues, from e-commerce to working occasions and launching our personal influencer company. It’s an thrilling time of development for the corporate and this funding from Edge displays confidence in our skill to have interaction international audiences at scale.’