Picture supply: Photospin.com
Crowdfunding has grow to be the way in which to boost cash for every kind of tasks within the early 21st century. Companies, nonprofits, artists, and entrepreneurs of assorted stripes have all succeeded in operating startup funding campaigns on one of many many crowdfunding platforms which have sprung up in recent times.
However crowdfunding is not as simple as merely signing up for a service and itemizing your monetary wants. Step one is discovering the platform that’s excellent for your enterprise.
An Introduction to Numerous Varieties of Crowdfunding Websites
Like many different issues, crowdfunding websites are available loads of totally different sizes and shapes. There are crowdfunding websites for nonprofits and social causes:
These are just some. There are a lot extra.
Crowdfunding websites for impartial artists and other people spearheading artistic tasks embody:
If you wish to begin a enterprise or discover traders to your million greenback undertaking, then maybe one in all these crowdfunding websites will likely be extra your pace:
The JOBS (Jumpstart Our Enterprise Startups) Act of 2012 has opened up hundreds of alternatives for entrepreneurs who want cash for his or her tasks. Earlier than, startups searching for monetary backing needed to request monetary help solely from their inside networks or via connections made whereas networking. They might not promote publicly that they have been searching for monetary backing. That has modified, and the change has created a brand new tradition of crowdfunding that’s simply getting began.
RELATED: Crowdfunding: How you can Elevate Cash for a Product or Work of Artwork
A Survey of the Crowdfunding Trade
Crowdfunding is not only one class of people or set of organizations. It is for everybody. The truth is, many sorts of folks from quite a lot of backgrounds have been profitable in utilizing crowdfunding to get the funds they want for his or her tasks. This contains:
Small enterprise homeowners
There are 4 fundamental sorts of crowdfunding. You ought to be aware of every of them.
Fairness-based – These kinds of websites reward traders with a stake within the firm.
Donation-based – Contributions might be tax deductible and go towards funding a selected trigger.
Lending-based – Buyers are repaid over time and should even be paid curiosity for his or her investments.
Rewards-based – Contributors obtain one thing tangible for his or her cash.
Some crowdfunding websites specialise in a specific business or area of interest, similar to WeCANNA, a web site geared towards funding hashish startups. Different websites, like Kickstarter and Indiegogo, are extra normal in nature and assist folks fund quite a lot of sorts of tasks. Others could supply two or extra of the above sorts of funding in a hybrid method. Gofundme is a crowdfunding web site the place folks can fund private wants similar to medical bills and academic objectives.
RELATED: 10 Ideas For Working A Profitable Crowdfunding Marketing campaign
How you can Get the Cash You Want By means of Crowdfunding
Step one to profitable crowdfunding is to outline your undertaking and fundraising wants. Are you searching for angel traders or do you want to fund a single undertaking of an current enterprise? It makes a giant distinction in the way you method your funding marketing campaign, so begin by defining your undertaking. Then observe these steps.
Decide how a lot cash you could efficiently implement your undertaking. Do not simply guess. Get actual monetary knowledge by securing quotes from contractors you can be coping with, bids on constructing supplies, and sound monetary info on all different facets of your undertaking earlier than you begin asking for cash. It would assist to create a marketing strategy.
Earlier than you begin, let your community know of your plans. Ask members of your community if they will suggest any websites. Ask them why they suggest that platform. Additionally, you should definitely ask what incentives would make them spend money on your undertaking. That can let you understand whether or not you have to be equity-based platforms or rewards-based crowdfunding websites.
Analysis the crowdfunding websites to find out which of them are a great match based mostly on the sorts of crowdfunding they specialise in and whether or not they goal a selected area of interest. Additionally, discover out if anybody else has been profitable looking for funding for related sorts of tasks. Which crowdfunding supply did they use?
Interview somebody from every of the crowdfunding platforms you’re contemplating. Ask good questions that can slim down the websites to at least one or two good matches to your undertaking.
Understand that crowdfunding is not for everybody. It is nonetheless new. Essentially the most profitable tasks are based mostly on a strong plan. Know what you need out of a marketing campaign earlier than you begin one, and know what you must contribute to potential traders.
© 2014 Attard Communications, Inc. All Rights Reserved. Is probably not reproduced, reprinted or redistributed with out written permission from Attard Communications, Inc.