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Piano Rental Enterprise Performs All of the Proper Notes When Advertising to Prospects

How will your organization turn into top-of-mind in 2019 and past? Generally a easy modification to a enterprise coverage can result in that memorable, distinctive edge. Even when your trade is greater than 300 years outdated. Small Enterprise Tendencies chatted with Sarah Binder Mehta about hitting all the proper notes in a conventional area of interest.

After graduating from Cornell, Mehta made her option to the College of Michigan Regulation College the place she targeted her research on product legal responsibility protection. She later joined forces together with her father, Jerry Binder, to proceed the household enterprise, PianoPiano. Its stress-free and reasonably priced piano rental course of retains shoppers coming again. The corporate has positioned pianos all over the place within the New York Metropolis space for greater than 60 years.

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Small Enterprise Tendencies: One level I like to leap to right away is exclusive worth proposition. What would you say yours is? 

Sarah Binder Mehta: We provide probably the most versatile phrases for piano leases within the US. As such, lots of our prospects don’t notice all the nice insurance policies we’ve. For instance, we’re one of many solely locations that can allow you to lease a model new piano endlessly. You by no means need to buy and we don’t have a date at which it’s important to ship it again should you’ve determined to not buy. For many who do wish to buy, we additionally permit our prospects to make use of their first 12 months’ rental funds as “rental credit score” in the direction of the acquisition of the piano they’re renting, or another piano we’ve of equal or higher worth. You should utilize this “rental credit score” at any time. We additionally permit our prospects to trade their piano any time they like, in order our prospects turn into extra superior of their piano expertise, or transfer to an even bigger or smaller condominium or home, we will swap the piano for them as many instances as they’d like.

Small Enterprise Tendencies: What have been the most important HR challenges to your firm? When’s your “busy season”?

Sarah Binder Mehta: Considered one of our greatest challenges is discovering high quality individuals who additionally play the piano! Everybody who works for us has to know the right way to play, and sadly that has turn into troublesome to search out. Fortunately we’ve folks coming to see us every single day who play the piano and we’ve had some success with hiring our prospects. Past realizing the right way to play the piano, our staff should be outgoing and like speaking on the cellphone with prospects. In addition they want to have the ability to suppose on their ft to assist prospects remedy issues rapidly. And since we’re such a small enterprise, everybody has to perform a little of every part, so having a constructive perspective and being keen to pitch in is crucial.

As a result of we’re in two forms of rental companies — long run for house use and brief time period for occasions and events — we’re busy on a regular basis. For long run rental, the again to high school season could be very busy for us; youngsters are going again to high school and beginning their piano classes and lecturers really need their college students to apply on an actual acoustic piano – we’ve dad and mom calling us every single day to have a piano delivered so their youngsters can take classes and apply at house. Then throughout November and December we get into the busy vacation and celebration seasons. And in January we’re proper again to back-to-school season as these college students we didn’t begin piano within the fall start classes within the winter. Then in spring and summer season its weddings, weddings, weddings. We’re lucky that our rental companies complement one another so we’re at all times busy.

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Small Enterprise Tendencies: How do you join with prospects past the rental course of?

Sarah Binder Mehta: At PianoPiano, we’re actually striving to create a piano enjoying group and supply our prospects greater than only a piano. We just lately began our Open Recital Collection the place any of our prospects or their youngsters can carry out freed from cost. We maintain these recitals as soon as a month and it’s an important likelihood for piano college students to get efficiency expertise. We’re additionally wanting ahead to starting grasp courses for our prospects in addition to outings to piano performances. And, in fact, we will at all times assist any of our college students discover an important piano instructor or college.

Small Enterprise Tendencies: Whenever you have a look at your advertising and marketing technique, what would you say is the most important driver of gross sales?

Sarah Binder Mehta: After all, Google is a big driver of consumers to our web site. However nothing beats phrase of mouth enterprise. We now have nice prospects who love us and discuss us to their buddies. We even have an enormous community of piano lecturers we work with that lease pianos from us and are at all times pleased to suggest us to their college students.

Small Enterprise Tendencies: What manufacturers are essential to working what you are promoting? Are there any very important manufacturers that PianoPiano makes use of each day?

Sarah Binder Mehta: Naturally we’re tremendous reliant on our piano manufacturers – Weber, Avery Bond, and Younger Chang, to call just a few — with out these unbelievable producers offering superior, prime quality product, we wouldn’t even be in enterprise!

As for day-to-day use, we rely closely on merchandise from Microsoft — their Dynamics CRM has been an absolute life saver for us. And we even have an exquisite CRM service supplier known as PowerObjects that helps us with each day help and construct out of latest options. Once we first started in search of CRM software program, we checked out all the foremost gamers, and a few not so main gamers. For a corporation of our dimension, Microsoft Dynamics offered the customizable answer we would have liked for the proper worth.

Small Enterprise Tendencies: How can folks and different companies attain you?

We’re simple to succeed in: Prospects can e-mail us at or give us a name at 212-586-9057. After all, they’re at all times welcome to cease by our showroom on 54th road and our full stock is on the market to lease on-line at Most of our prospects by no means are available to see us, they only lease proper on line or over the cellphone.

Pictures: PianoPiano

That is a part of the Small Enterprise Tendencies Livestreamed Livelihoods interview collection that includes periods with at this time’s movers and shakers within the livestreaming world.

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