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Learn how to Use GIFs in Your Advertising and marketing to Enhance Engagement

GIFs have gone from one thing principally teenagers as soon as used on Tumblr to a cultural on-line staple at the moment. Why not use them to enliven your social media?

February
12, 2019

5 min learn

Opinions expressed by Entrepreneur contributors are their very own.

To some, the acronym GIF (brief for Graphics Interchange Format) may seem to be a mysterious on-line language describing looping clips of humorous TV reveals and films or an amusing facial response to a remark or submit on social media.

Associated: The Final Information to GIFs: Learn how to Create Them and When to Use Them

However GIFs have come a good distance since their invention in 1987; they’ve gone from one thing principally teenagers used on Tumblr to the cultural on-line staple they’re at the moment.

GIFs enable us to specific complicated messages in a matter of seconds. In actual fact, in keeping with a survey revealed in Time, practically two-thirds of millennials polled mentioned GIFs communicated their ideas and emotions higher than phrases. And that makes them a strong technique for firms that need to join and interact with their audience on-line. So, how can your online business get in on the GIF pattern to get your message throughout and increase engagement?

Let’s get animated! Right here’s methods to use GIFs in your advertising to spice up engagement.

Stand out on social media.

When customers are scrolling by way of their social media feeds, a easy photograph and textual content submit could not seize their consideration, however you may make your advertising stand out through the use of GIFs.

One firm that’s utilizing GIFs on social media in a tremendous method is Vue Cinemas. It takes brief film clips and turns them into GIFs that actually leap out of a mocked-up social media submit.

Your personal technique doesn’t must be that difficult. Your organization can get extra engagement on social media through the use of GIFs already obtainable within the GIF library on Fb and Twitter. Create a submit with a humorous GIF that’s relatable to your viewers and related to your online business or have enjoyable in your remark part reacting to feedback from customers with a enjoyable “Thanks” GIF, as an example.

Associated: 19 Instruments for Creating Partaking Social Media Movies, Pictures and GIFs in Minutes

Utilizing GIFs on social media will assist your viewers members relate to your organization on a extra personable stage. As a substitute of interacting with an organization, they’ll really feel that they’re sharing enjoyable GIFs forwards and backwards with a buddy.

Impress your e mail subscribers.

E mail advertising remains to be one of the vital efficient methods to talk to your audience, however customers at the moment are inundated with a ton of e mail advertising messages. Which means it is advisable do one thing completely different to get their consideration and make them need to click on. And that’s the place GIFs are available in. Including GIFs to your advertising will make your emails extra interactive, which in flip will increase engagement out of your subscribers.

Blue Apron, the meals supply service, makes use of a GIF to showcase a scrumptious meal that catches the attention and tempts customers into making a purchase order “earlier than it’s all gone.” As a substitute of simply telling subscribers what meals they’ll make with its service, Blue Apron reveals them.

You need to use a GIF to showcase a ton of various merchandise which can be obtainable in your web site or simply add a enjoyable textual content GIF that catches the attention. GIFs in your e mail messages will delight readers tired of studying static emails.

Brighten up your weblog posts.

Running a blog is nice for driving visitors to your web site. However not everybody likes to learn weblog posts. So, add a little bit one thing for everybody in your weblog posts by together with GIFs. Utilizing GIFs to your “methods to” weblog posts and tutorials is a good way to go.

For instance, the Huffington Put up wrote this text “5 Methods to Put on a Silk Scarf” and added educational GIFS to visually show the teachings to readers.

Including GIFs to your weblog posts isn’t only for leisure both; movies and GIFs really assist individuals be taught higher than they do studying textual content. In keeping with this text in Psychology Right this moment, phrases are summary and somewhat tough for the mind to retain, whereas visuals are concrete and extra simply remembered. So, in the event you’ve obtained one thing to show your viewers, add in some useful and interesting GIFs.

Exhibit your product.

They are saying an image is value a thousand phrases, in order that should imply a GIF is value 1,000,000 phrases. As a substitute of exhibiting off your merchandise in a static, one-dimensional method, give your viewers a extra thrilling peek at your merchandise through the use of GIFs.

Kate Spade reveals off its well-liked kinds of baggage in all their completely different colour variations, utilizing GIFs. As a substitute of constructing prospects click on by way of completely different images in your on-line retailer, you may get them enthusiastic about your product right away in an attention grabbing and interesting method.

You too can use GIFs to create a full 360-degree view of your product, which is less expensive than an HD advertising video.  You’ll be able to create your individual GIFs simply and without spending a dime with a device like Giphy. Simply add high-quality images of your product at each angle and in seconds you’ll have an superior GIF of your product to wow your viewers with.

Associated: 5 Web sites That Provide GIFs to Improve Your Social Media Advertising and marketing

Over to you

GIFs aren’t only for having humorous conversations on-line. Your enterprise can use GIFs to have interaction along with your audience on-line and make your model extra relatable. With the following pointers for methods to use GIFs in your advertising, you are able to do extra than simply increase engagement; you’ll be able to flip strangers on-line into your greatest followers.

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